Styling and image consulting aren’t conventional career choices. Was this always your dream profession?

Fashion has captivated me since childhood, though the path wasn’t always clear. Growing up, the fashion industry seemed limited to three main roles: tailoring, designing, or retail. None of these traditional routes spoke to me—I’m certainly not gifted with needle and thread! However, I recognized a gap in the market: people needed guidance understanding what styles complemented their bodies and suited various occasions.

My academic journey led me to earn a marketing degree, though it never truly sparked my interest. My first professional role was in banking, which proved to be one of the most challenging periods of my career. The rigid systems and predetermined processes felt suffocating to someone with my creative spirit.

When I stepped away from corporate life to focus on raising my children, I explored interior decorating as a side venture—partly to maintain financial independence and partly to nurture my creative side. As my children grew older, I returned to the corporate world while simultaneously launching a shoe import business, which allowed me to connect with women’s fashion needs on a different level.

When that corporate contract concluded, I made the decisive move to monetize my styling abilities. Everything you witness today stems from raw talent and unwavering passion—no formal training, just an innate understanding of style and an genuine desire to help others look and feel their best.